Google Ads and Meta ads measured on enquiries

Why ad budgets get wasted

Paid ads can bring work in quickly, but they can also burn money quietly. The common causes:

• No conversion tracking, so the platforms optimise for clicks instead of enquiries
• Broad keywords and loose targeting that show your ads to people who were never going to buy
• Ads sent to the homepage instead of a page that matches what was searched for
• Slow follow-up, so paid enquiries go cold before anyone replies
• Nobody checking search terms, so the same irrelevant searches keep costing money

We fix these before spending more.

Google Ads

Google Ads puts you in front of people who are already searching for what you do. For most local service businesses, it is the quickest way to win enquiries from paid search.

What we do:

• Account audit if you already run ads: structure, keywords, search terms, bids, tracking and landing pages
• Keyword and area planning around the searches that lead to work, with negative keywords to cut waste
• Search campaigns with ads written for each service and area you cover
• Shopping campaigns for online shops, using clean product data from your store
• Call and form tracking, so you can see which keywords bring real enquiries
• Ongoing management: search term reviews, bid and budget changes, new ad copy and regular tidy-ups

Meta ads: Facebook and Instagram

Meta ads reach people before they search. They suit businesses with a visual product, a local audience or an offer people do not know to look for yet, such as a new service, an open day or a trial class at a martial arts school.

What we do:

• Audience planning by area, interests and past visitors to your site
• Ad creative and copy in formats that suit each placement
• Lead forms or landing pages, depending on which gives better quality enquiries
• Retargeting of people who visited your site or engaged with your ads but did not enquire
• Pixel and conversions set-up, so Meta optimises for enquiries rather than cheap clicks

Landing pages and lead handling

The ad is only half the job. Visitors from a paid click should land on a page that matches the ad, explains the offer clearly and makes the next step easy. We build or improve those pages as part of the work; see conversion rate optimisation.

Then every enquiry needs a quick reply. We can connect your ad leads to a CRM with instant alerts, missed-call text back and follow-up messages, so paid leads are not left waiting. See automation and lead handling.

How we report

You get a plain-English report that covers:

• enquiries and sales from each campaign, not just clicks
• what each enquiry cost
• which keywords, audiences and ads are working, and which are not
• what we changed and what we plan to change next

How we work

1. Initial call. We talk through your business, your goals and any ads you have run before.
2. Audit or plan. We review your current account, or plan a new one around the searches and audiences that matter.
3. Tracking. We set up or fix conversion tracking before spending more.
4. Launch. We build the campaigns and landing pages and start with a controlled budget.
5. Manage and improve. We review results regularly, cut waste and put more budget behind what works.

How quickly campaigns settle depends on your market and budget. We agree a timeline and what we will judge them on before we start.

Ads alongside SEO

Ads and SEO work well together. Ads bring enquiries while organic growth builds, and search term data from ads shows which searches are worth targeting with content. If your website is holding the campaigns back, see websites and rebuilds. For shops, see ecommerce websites.

Book an initial 30-minute call

Tell us a little about your business in a short form, then pick a time for an initial 30-minute call. We will look at your current ads, or the opportunity if you have not run any, and give you an honest view.