Finding out how to get your website to the top of Google in 2022 should be a key strategy for any ambitious business owner. The ability to rank your website on search engines will have a major impact on your web traffic, lead generation and conversions. Top researchers have proven that more than half of the people using a search engine will click on a result on the first page. The better you rank on them the more chance you have to be seen.
Most businesses know the importance of improving their website rankings, but either don’t have the time or expertise to even start. There are ways that you can increase your website for free, by following this guide on how to get your website to the top of Google in 2022 or you can take a look at our SEO packages that are the perfect solution for businesses with a small budget.
Finding keywords to rank can be done with plenty of free tools, and yes this is useful information to know. But what’s more important than knowing how to rank these to beat competitors and ultimately drive more traffic for your website.
Whether you are looking to rank for organic results or paid rankings using AdWords, you want to know that you have the power to actually rank for these terms and generate business from them.
Introduction to ranking your website
Before you start to even think about ranking your website in google or other search engines such as Bing or Yahoo, you need to make sure you are focusing on the right keywords for your website. When we talk about the right keywords we are referring to keywords that show the user is in a buying, booking or actionable mode. This is the first thing you need to look at to really find out how to get your website to the top of google in 2022. This is important for two reasons:
- Your website will be targeting traffic that wants to do business;
- Your competition are unlikely to be targeting these longer tailed keywords and therefore you can make quicker gains.
A good ranking factor is whether your site is already ranking for relatable keywords. So before you start to target generic terms like “Electricians” think more specific such as “Electricians in {your area}”. Write a list of these terms in a spreadsheet and keep going until you run out of the words that you can think of. Do this for every service you offer.
If you need help with generating these lists feel free to SEO for pricing details.
Using tools to optimise your website
Now that you have a list of keywords, we can look for other keywords that are related, but more importantly work out how difficult each of these terms are to rank. Tools like Google’s Keyword Planner are a great place to start when looking to expand these terms and to identify what the keyword difficulty is (“KD”).
When learning how to get your website to the top of Google you should start to look at low/easy KD terms to begin with. You want to look for low KD keywords that still drive traffic. Ranking with these terms to begin with will not only bring you additional traffic but in turn will help to build your domain authority. The more terms you are ranking for the more Google will see that you are a trusted authority and begin to give you additional rankings on harder difficulty terms.
Make sure your lists are focused on terms that are relevant to the services and areas that you are operating in.
How to get your website to the top of Google with long-tail keywords
If you are serious about finding out how to get your website to the top of google in 2022 you want and need to be thinking about long tail keywords. Long tail keywords are less competitive and offer more targeting will quickly allow you to focus your efforts.
Less people are trying to rank for long tailed keywords, because they are thinking too broadly. Reality is that these keywords show more intent than shorter phrases.
Let’s take the Electrician example. Trying to rank for this term would be difficult and where is the actual value. Whereas, if you were actually looking for an electrician you may look for Electrician in {your-local-ara} or even office installation electrician specialist in Ashford.
You can see how much more direct these are and how traffic could quite easily rank for these.
If you need help or assistance doing your keyword analysis please do get in touch.
How to get your website to the top of Google by grouping keywords
Ignore the advice on keyword analysis at your peril. Everyone is wondering what the mystic art is and how to get ranking in Google better. But really understanding how to get your website to the top of Google is really getting to grips with what you want and should actually rank for rather wasting time.
Using long tail keywords you will quickly be able to identify how you can start to group keywords in content, how you can also begin to rank for shorter keywords using longer terms.
Opting for a term like: office installation electrician specialist in Ashford
Could give you benefits in ranking for:
- Office installation
- Office installation electrician
- Electrician specialist
- Electrician specialise in ashford
- Etc.
How to get your website to the top of Google with onsite SEO
There is more to ranking you need to keep your house in order. Make sure your website is performing well in speed, is optimised for mobiles and also pages include optimised content.
You’re still probably wondering how to get your website to the top of Google, keep stock of your performance. Ensure you have Google Analytics in place so that you have insights into your current performance and metrics.
We are asked why our SEO packages are based on monthly rates. Surely we can just pay an upfront cost? The key is maintenance and keeping on top of updates, security and algorithms.
Generating more content, optimising content and keeping on top of it.
Organisation to rank your website
Generating traffic to your site can be frustrating. Finding out how to get your website to the top of Google can be a sense of achievement in itself. But maintaining that state is even more frustrating.
To maintain that position you need to look at how your pages continue to perform. Having targeted ads with higher click-through rates will get traffic too but you want to make sure that your pages are organised with structure aimed at converting or engaging your audiences.
Targeted landing pages will allow you to really double down on your efforts and getting conversion focused pages to the top of Google. Think of regional based pages and content.
Ensure that your web design is informed by the keywords you are targeting. Don’t just use headings for the sake of using them. Use them to drive the keywords that your users are looking for and be relevant.