Divi 5’s Nested Rows: Why Zatheo Is Fired Up About the Future of Divi At Zatheo, we specialise in building high-performing WordPress websites powered by the Divi Builder—and the latest Divi 5 sneak peek has us beyond excited. If you thought Divi 4 was powerful, buckle...
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The Aesthetic-Usability Effect: How Beauty Enhances Usability in UX Design
Introduction: The Pivotal Role of Aesthetics in UX Design The Aesthetic-Usability Effect is a powerful psychological principle that demonstrates how pleasing design can make a product feel more usable, even if its underlying functionality remains unchanged. This means...
Mastering UX Design: 16 UX Laws Every Product Designer Must Know
UX Design: The Science of Crafting Seamless Digital Experiences User Experience Design (UX Design) isn’t just about aesthetics—it’s about how people interact with digital products. Whether you're working on an e-commerce website, app design, or mobile design, applying...
Top Marketing Strategies for Small Businesses: Your Blueprint for Massive Growth
In today’s fast-paced digital age, small businesses face unique challenges when it comes to standing out, building a loyal customer base, and driving sales without blowing through limited marketing budgets. Fortunately, there are effective business marketing...
Digital marketing strategies for small businesses 2025
Digital Marketing Strategies for Small businesses in 2025 have evolved. Digital marketing strategies for small businesses has truly revolutionised the way small and medium businesses connect with potential customers. The traditional methods of word-of-mouth referrals...
From Selling to Communicating Value in Marketing: The Transformative Approach to Modern Marketing
In today’s competitive market, where customers have access to endless options and information, traditional sales tactics no longer suffice. Businesses must move beyond merely selling products or services to prospective customers and shift their focus to the...
Google’s November 2024 Core Update
The SEO world is abuzz with Google’s November 2024 Core Update, a major update to its search algorithms that’s reshaping the search experience for users and content creators alike. This broad core algorithm update builds on previous core updates, emphasizing...
Divi 5 Public Alpha Version 4: The Future of Web Development Unveiled
Imagine this: building websites with a platform that doesn’t just meet your expectations but exceeds them. A tool designed to revolutionise the way developers and designers approach their craft. That’s exactly what Divi 5 Public Alpha Version 4 delivers—a faster,...
Flip the Script: How Inversion Thinking Unlocks Explosive Marketing & UX Results
Introduction: The Simple Inversion Thinking Strategy That Transforms Marketing, UX, and Life Most people chase success by asking one simple question: “What should I do to achieve my goal?” It feels natural—but it’s often the wrong approach. Here’s the twist: The path...
Tax-Efficient Digital Marketing Can Reduce Taxes and Drive Business Income
Introduction In 2025, rising taxes have business owners on edge, but here’s the good news: investing in Tax-Efficient Digital Marketing isn’t just a smart tax move—it’s a powerful accelerator for business income. Imagine transforming every pound spent on social media,...